Which of the Following Is an Inherent Weakness of Advertising

View Homework Help - 18 22 from FINANCE 3000 at University of Iowa. For dramatizations sake youre watching your favorite thriller TV show when at an opportune moment the screen goes to black and up pops a happy cartoon character trying.

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It is not correct to rely totally on advertisement.

. And the inherent strengths and weaknesses associated with each medium. Advertising is targeted at a. Which of the following is an inherent weakness of publicity.

The budget is determined by management solely on the basis of what is felt to be necessary. Creative limitations instant visual impact must be made. High absolute costs B.

2 It is less flexible than personal communication. Fees are paid for space or time. Initial advertising expenditures will have little impact on sales.

It cannot answer objections raised by prospects. Lack of target market selectivity. Can be used for co-op advertising.

Declining customer response C. It is difficult to get media cooperation. Fees are paid to creative arts contributors but there is no direct payment to media.

Television advertising is a powerful and highly visible medium but it is expensive. It offers significant benefits notably the opportunity for every citizen to have a say in who governs the country and it is a mechanism for removing or re-appointing governments at regularly intervals. What is an inherent weakness of advertising.

Advertising as a promotion tool has the following weaknesses. A lack of user control over it Although the lack of control means that it is rarely the main element of a promotional campaign __________ is an important element of most promotional campaigns. The following will further explore the strengths and weaknesses inherent in measuring performance and outcomes.

The inherent publicity strength is that it is the most credible source in the mind of the consumer. Radio commercials telephone sales direct mail and door-to-door sales. This change is best explained by - answer.

On the other hand democratic. Answer 1 of 2. Which of the following is an inherent weakness of advertising.

It is easily duplicated. Advertising sales promotions and public relations campaigns that are directed to large groups of consumers rather than using customized interaction. 134Which of the following is an inherent weakness of direct marketing.

It is difficult to receive good feedback. Only environmental factors that are considered by the model will affect the effectiveness of the promotional program. The following BlackDecker commercial relies on an informational appeal to promote its product.

1The Percentage of Sales Approach 2The All-You-Can Afford Approach 3The Return on Investment Approach 4The Objective and Task Approach 5The Competitive Parity Approach. Which of the following is an inherent weakness of advertising. Can easily lead to promotion wars.

When a new product is marketed it is important that it is advertised continuously in all popular media. Advertising is defined as a paid non-personal type of communication about products or ideas through the mass media by a designated sponsor in order to inform persuade or influence the target audiences behavior. Aspects of marketing such as research publicity advertising merchandising and sales all play a part in increasing awareness of whatever you are selling.

High absolute costs B. It only considers environmental factors that affect the effectiveness of the promotional program. 116Which of the following is an inherent weakness of publicity.

Environmental clutter many displays in one place weather can restrict communication of the message. Forms of traditional marketing include placing advertisements in newspapers and magazines. A lack of user control over it C.

Weaknesses and Strengths In the western world democracy is seen as the gold standard of political systems. The effects of advertising quickly begin to diminish. Fees are paid to salespeople as either salaries or commissions.

Which of the following is an inherent weakness of publicity. If there are certain inherent defects in the product advertised what advertisement can do in its marketing is nothing. There is a lack of user control over it Although the lack of control means that it is rarely the main element of a promotional campaign __________ is an important element of most promotional campaigns.

1 It is much less effective than personal selling and sales promotion at later stages in the buying process eg in convincing and securing action. The table below outlines key strengths and weaknesses of major types of advertising media. The S-shaped response function implies that.

Difficult to receive good feedback D. Production costs are high. It is difficult for the firm to control the content in a message.

The collection of historical and current data allows organizations to evaluate their past performance to make smarter business decisions that support current and future business needs. Cannot deliver sound and motion. It is unsuitable as a basis for budgeting in case of direct response advertising.

Which of the following statements describes an inherent weakness in the use of the marginal-analysis model for establishing an advertising budget. A it is easily duplicated B it is difficult to receive good feedback C it is difficult for the firm to control the content in a message D it is difficult to get media cooperation E it can easily lead. It can easily lead.

There is a wide range of fees paid depending upon the promotion selected. Which of the following statements describes a weakness inherent in the use of the marginal analysis model for establishing an advertising budget. Which of the following is an inherent weakness of advertising.

The S-shaped response function. What is the nature of advertising payments. The following points highlight the top five methods of determining an advertising budget listed by Joel DeanThe methods are.

Difficult to receive good feedback. According to the concave-downward model.

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